Single source needed to manage and take action on data from multi-channel online retailing
Salt Lake City, UT - January 31, 2007 - Infopia, the leader in multi-channel online selling solutions, today introduced its latest innovation: Infopia Analytics gives Infopia customers the performance visibility needed to drive their online sales, revenue and profitability. The new solution opens the door for e-tailers to easily pull together valuable but dispersed business data for analysis and appropriate action.
In an increasingly-complex online selling environment that includes an expanding number of online marketplaces, business performance data is fragmented across various channels, making it difficult for online merchants to piece together a true, complete picture of sales and customers. Infopia Analytics gives merchants a new solution through a collection of intuitive, easy-to-use tools that provide merchants visibility into business performance across all online channels as well as the ability to make better-informed decisions.
"Without measuring our business performance, we could only guess how well we were doing and what needs to be fixed," said Ted Goudie, owner of Expert Gameroom LLC (expertgameroom.com). "With Infopia Analytics, we have a simple, powerful and effective solution to answer key questions such as: why we are performing at the present level and what needs to be done to improve. We have clear visibility across our entire business to move forward with confidence, and that means we can move more quickly."
To provide a complete view of the online retail business, Infopia Analytics provides several intuitive, easy-to-use tools for a variety of users:
• Operational Reports: library of reports on operational metrics for listings, products, orders, and more;
• Performance Analytics: information on current as well as historical profitability and business activity;
• Website Analytics: complete support for Google`s free website analytics package; and
• eBay Market Data: pricing, keyword and category information to enhance your selling strategy with HammerTap`s PowerWeb tool.
"Our new analytics solution is what Infopia is all about - delivering an Information Utopia and translating that into action and value," explained Bjorn Espenes, chief executive officer of Infopia. "Our customers can see concrete benefits, such as: increased profitability by focusing on best-selling products, greater operational efficiency by making better-informed decisions, and higher customer satisfaction through targeted offers. Quite simply, information is everything."
Infopia will be demonstrating the new solution this week at Shop.org 2007 FirstLook in Orlando from January 31 to February 2, booth #105. For information about this conference, please visit http://www.shop.org. For more information about Infopia Analytics, please visit http://www.infopia.com/products/analytics.shtml.
About Infopia Inc.
Infopia provides the industry`s most complete eCommerce platform, enabling businesses to fully execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit www.infopia.com.
Infopia, Public Relations