Coremetrics Search 2007 integrates comprehensive LIVE Profiles data and granular keyword analysis with automated bidding and support for Yahoo! V2 online advertising platform
January 30, 2007 - Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, has launched several new features designed to streamline the increasingly complex, but important task of managing SEM campaigns on Google, Yahoo!, MSN, and other leading search networks.
The new version of Coremetrics Search is the first paid search management application to fully integrate automated bidding with in-depth analysis, powered by Coremetrics LIVE Profiles, so that the entire search marketing program can be managed from within a single interface. The company has added a comprehensive Campaign Landing Page Report and detailed Keyword Zoom features to help marketers increase the relevance of their programs. It has also introduced an automated bid management system, which reduces the administrative burden of search management, allowing marketers to focus on more valuable, revenue-generating activities.
“Our SEM costs have increased so we need to be smarter in our search programmes. Coremetrics Search is crucial to this. The integrated analytics functionality allows us to see exactly what revenues are being generated by which keywords and identify actions which drove a lift in performance. It means we’re not left in the dark and we don’t have to spend hours searching through spreadsheets,” said Hilarie Pozesky, Head of Online Marketing for Calendars.com.
New features in Coremetrics Search include:
• Campaign Landing Page Report: allows marketers to improve the relevance of paid search landing pages by analysing a wide set of key page performance variables like conversion rate or bounce rate for every keyword directed to that page.
• Keyword Zoom: allows marketers to instantly highlight their highest-performing keywords and find similar keywords and phrases to add to their paid search inventory. By using the Coremetrics Zoom functionality, a search marketer can identify synonymous or semantically-related keywords that have been used in natural searches, or highlight the best-performing broadmatch keywords. The Keyword Zoom also provides marketers with the ability to identify and eliminate negative keywords from broadmatch searches.
• Automated Bid Management: enables marketers to automate bid strategies based on daily pricing volatility or market trends. Marketers can create rules to manage performance targets such as Sales, ROAS (Return On Ad Spend), Impressions and New Buyers as well as automatically adjust bids during peak buying times. Support for the Yahoo! V2 online advertising platform, which features fast ad activation, ad testing and a relevance-based approach.
Coremetrics Search is tightly integrated with Coremetrics Online Analytics, both of which are powered by Coremetrics LIVE Profiles. LIVE Profiles collect every click to a web site and store it in a visitor-specific profile. As a result, search marketers can access more granular conversion and customer data than has been available before, in order to optimise their paid search programmes.
“Search marketing can be incredibly complex and time-consuming. Keyword prices are going up, inventories are expanding, and the leading networks like Google, Yahoo!, and MSN are providing additional services to enable more targeted search marketing,” said John Squire, senior vice president, product strategy, and general manager, marketing services at Coremetrics. “Marketers want to focus their efforts on intelligent investment in the most relevant and lucrative paid search terms and dovetail those efforts with their natural search programs. Coremetrics Search instantly provides marketers with the insight they need to adjust spending on paid search campaigns quickly and easily.”
For more information or to schedule a demo please visit www.coremetrics.com.
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry`s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 900 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com
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