January 26, 2007, 12:00 AM

BlackBerrys now can order chocolates

30 Second Software Inc. has unveiled Digby, an m-commerce site for BlackBerry users. Digby sells products from retailers including Godiva Chocolatier. The mobile software and services company says more retailers are on the way.

Kurt Peters

Executive Editor

30 Second Software Inc. has unveiled Digby, an m-commerce site for BlackBerry users. Digby sells products from retailers including FTD Flowers, Godiva Chocolatier, Vermont Teddy Bear and Capalbo’s Giftbaskets. The mobile software and services company says more retailers are on the way.

“Mobile devices have become an integral part of everyday life, with features such as cameras, calendars, address books, and wireless access to e-mail and the Internet. Users, however, are continuing to look for more mobile services,” says Dave Sikora, president and CEO of 30 Second Software.

Digby uses the company’s e-commerce platform optimized for mobile devices. The Digby catalog is updated daily to ensure fresh products and enable merchant-specific product promotions, the company says. Digby includes search, rich content including full product descriptions and images, mobile shopping cart with support for multiple products and vendors in a single order, and BlackBerry calendar and address book integration including reminders for special events.

“We believe the mobile marketplace is an exciting opportunity,” says Gene Dunkin, president of Godiva Chocolatier, “a natural extension to our e-commerce marketing strategy.”

The company plans to expand access to Digby via other mobile hardware in the near future.

Two speakers will address the topic of mobile commerce at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session entitled Mobile Commerce is Happening-and Retailers Better Get Ready for It.

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