January 25, 2007, 12:00 AM

Yahoo Search grows faster, but Google still far ahead in market share

Yahoo Search Marketing grew at the fastest clip in December in the number of Internet searches, rising 30.1% to a second-ranked market share of 23.6%, but Google still dominated with a December market share of 50.8%, Nielsen/NetRatings reports.

Paul Demery

Managing Editor, B2B E-commerce

 

Yahoo Inc.’s Yahoo Search Marketing grew at the fastest clip in December 2006 in the number of Internet searches, rising 30.1% over December 2005 to a second-ranked market share of 23.6%, or 1.4 billion searches, but Google Inc. still dominated with a December market share of 50.8%, or 3.04 billion searches, up 22.6%, Nielsen/NetRatings reports.

Microsoft Corp.’s MSN Live Search remained in a distant third place, with a market share of 8.4%, or 500 million searches, down 9.7% from a year ago.

Ranked fourth was AOL Search, at a market share of 6.1%, up 7.8%, followed by My Way Search, at 2.4%, up 4.7%; Ask.com Search, 2.1%, up 17.2%; Earthlink, 0.5%, up 17.6%; Dogpile.com Search, 0.5%, up2.1%; Comcast Search, 0.5% (growth not available) and NexTag Search, 0.4%, up 123.2%.

Yahoo’s Matt Heist, general manager, Yahoo Shopping, will speak at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose in a session entitled Mining the Big Portals Sites for Rich Data Nuggets.

 

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