Merchandising and Design - Dell.com tops December site response rankings

With a time of 3.12 seconds, Dell in December provided the fastest response time for customers accessing the site using a high broadband connection, says Gomez Inc.

Mark Brohan

Research Director

Dell in December provided the fastest response time for customers accessing the site using a high broadband connection, says Gomez Inc.

At 3.12 seconds Dell was followed by Zappos (3.18 seconds), OfficeMax (3.87 seconds) and J.C. Penney (4.36 seconds).

Using a dial-up connection, Quixtar provided the fastest site response time at 40.30 seconds.

/ Merchandising and Design

Gomez

/ Industry Statistics

Fastest access

/ Industry Statistics

Best response time

In December, a shopper with a high broadband connection could access a Top 50 retail site in 6.27 seconds, compared with 16.11 seconds for a low broadband connection and 61.62 seconds for dial-up.

Top 50 Performance Index: Site Response Time
December 1, 2006 - December 31, 2006

Response Time (seconds)

Site	Dial Up	Low Broadband	High Broadband
Quixtar	40.30	12.55	5.06
Dell	41.61	8.77	3.12
Zappos	42.46	8.45	3.18
Office Depot	42.47	12.55	5.25
Office Max	43.44	10.95	3.87
J. C. Penney	45.47	10.20	4.36
Sears	46.26	14.01	6.01
HP Shopping	47.12	13.13	5.63
Peapod	48.00	19.29	9.12
Staples	48.06	12.80	4.85
Nordstrom	49.73	14.84	6.27
Gateway	50.47	15.62	5.99
CDW	51.04	17.41	7.46
Macys Store	52.78	12.70	4.53
HSN	52.91	14.59	5.92
Eddie Bauer	53.11	13.13	4.88
Barnes and Noble	53.73	13.54	5.19
Avon Shopping	53.89	12.73	4.87
Neiman Marcus	53.95	14.40	6.57
L. L. Bean	54.50	14.67	5.19
Cabelas	54.94	11.42	4.45
Drugstore	56.65	13.44	5.62
Footlocker	56.98	12.17	4.37
Scholastic	58.76	12.00	4.79
Netflix	59.29	17.59	7.20
Victoria Secret	59.69	11.59	4.91
Williams-Sonoma	60.29	16.03	6.13
Overstock	60.54	17.57	7.68
CompUSA	61.39	17.00	7.85
Benchmark Average	61.62	16.11	6.27
PC Connection	62.20	20.99	9.68
Costco	63.21	16.87	7.14
1-800 Flowers	63.45	16.47	6.59
Newegg	65.12	16.62	7.03
Circuit City	68.11	16.74	5.84
FTD	70.10	16.97	6.96
QVC	70.34	15.38	5.18
Buy.com	71.26	19.40	7.52
Apple Store	71.78	16.38	6.17
Amazon	73.85	16.42	6.16
Sony Style	74.32	28.08	8.54
Chadwicks	76.50	14.55	4.80
The Home Depot	78.45	23.70	8.98
Oriental Trading	79.23	22.12	9.45
Tiger Direct	79.28	17.79	6.13
Toys R Us	79.49	17.89	7.12
Musicians Friend	81.66	17.65	5.96
Target	85.91	22.18	8.07
Gap	86.28	27.26	9.59
Wal-Mart	89.54	22.06	7.68
Best Buy	90.82	24.91	8.37

All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT.
Response Time is the average of each test measurement todownload the web site content divided by the total number of tests.

Copyright© 2007 Gomez, Inc.