New technology turns undecided site visitors into committed purchasers, significantly improving e-retailers’ revenues
OTTAWA, CANADA-January 22, 2007-ChoiceBot Inc., an innovator in product search technology, announced the availability of ChoiceBot for e-Retail Sites 1.0, a new product search tool designed for integration with online retail and shopping sites. An online demo of ChoiceBot for e-Retail Sites was also made public, and can be viewed at www.choicebot.com.
"Deciding which product to buy when shopping online can be an unpleasant and intimidating experience,” said ChoiceBot founder and CEO Nick Desbarats. "Sifting through dozens of product search results and long feature lists is time-consuming - it’s essentially impossible to remember all of the things we liked and didn`t like about every single product. E-retailers are losing millions of dollars each year because their customers have trouble deciding which product to buy - and simply walk away from the sale."
Conventional product search tools present consumers with long list of results and stop there. ChoiceBot for e-Retail Sites extends it role throughout the sales process by continuing to help consumers through to the end of their decision-making process, effectively taking the pain out of figuring out which product to buy.
A key aspect of ChoiceBot for e-Retail Sites is that it enables consumers to better express their individual feature requirements using ChoiceBot’s provisionally patented product search interface. This ensures that search results more accurately reflect the consumer’s real needs. The company’s breakthrough ChoiceBot Ranking Engine then ranks products by how well they met the consumer’s overall criteria, all things considered - including price. Regardless of how many search results were returned, the consumer need only focus on the top-ranked three or four products, knowing that they won’t find any better choices further down the list.
“Our ten-fold improvement is in the reduction of the amount of time and effort it takes for a consumer to come to a confident purchase decision, particularly when faced with dozens or hundreds of product choices,” said Desbarats. “When the consumer clicks on a product they’re thinking of buying, ChoiceBot generates a personalized ‘pros and cons’ view of that product, automatically showing the consumer how well it met, exceeded, or fell below their individual needs, on a feature-by-feature basis. No other online commerce system can offer this killer feature.”
ChoiceBot for e-Retail Sites is a behind-the-firewall application that can be easily integrated by e-retail and shopping sites within virtually any infrastructure. It can be used for a wide variety of product categories, and complements existing keyword-based search tools. It enables online retailers to:
• Turn indecisive visitors into committed purchasers
• Increase average ticket size
• Reduce merchandise returns and customer education costs
• Increase user satisfaction and loyalty
• Gather unprecedented, real-time insight into why customers are choosing certain products over others, and what factors are driving their decision-making behavior
How to get more information
ChoiceBot for e-Commerce is available for immediate delivery. Please contact VP Business Development Alfredo Coppola at (613) 291-6267 or alfredo@choicebot.com.
About ChoiceBot
ChoiceBot believes that online shopping should be a whole lot easier, and has developed patent-pending technology that enables consumers to make better, more informed buying decisions. ChoiceBot’s innovative product research and evaluation technology was developed following more than three years of concept refinement by the company’s founder, Nick Desbarats. ChoiceBot Inc. was formed in December 2005 and has offices in San Jose, California and Ottawa, Canada. For more information, visit www.choicebot.com.
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