January 23, 2007, 12:00 AM

Consumers tune in to digital downloading

U.S Internet users are becoming more tuned in to digital content, with 81% saying they are more likely to download and store digital content today than they were just a year ago, says a survey by Harris Interactive for Seagate Technology.

 

U.S Internet users are becoming more tuned in to digital content, with an astounding 81% saying they are more likely to download and store digital content today than they were just a year ago. That is one of the key findings from a poll conducted by Harris Interactive for Seagate Technology, manufacturer and marketer of hard disk drives.

The survey defines digital media as written documents, e-mail, and business files as well as personal content-photos, home videos, personalized entertainment collections such as dongs, video games, TV shows and movies.

“The personalization of content has made consumers much more comfortable with digital media and technologies, and they are downloading and storing digital stuff with a vengeance,” the survey says. “This in turn has been driving an almost insatiable demand for more and more gigabytes to safely store and manage all this content.”

The study also reports:
• 96% of U.S. adults own and use at least one desktop or laptop computer in their home;
• Computer users in households with a child under 18 are significantly more likely than users in households without a child to download and store music, 45% vs. 28%; games, 26% vs. 17%; and movies/videos, 23% vs. 13%;
• Women computer users are more likely than men to report that they downloaded and stored photos more than a year ago;
• 27% of adults own and use digital video recorders from TiVo or other sources and 24% use external hard drive.

 

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