January 22, 2007, 12:00 AM

RealNetworks moves the TV movie model to the web—complete with commercials

RealNetworks announced today that it will stream movies at no cost to consumers. The catch: They will be interrupted by commercials, just like on local and network TV.

Kurt Peters

Executive Editor

 

The discussion about how consumers use the Internet to view movies has pretty much revolved around renting by mail or paying for a download. RealNetworks Inc. is adding another dimension to the debate: It announced today that it will stream movies at no cost to consumers. The catch: They will be interrupted by commercials, just like on local and network TV.

RealNewtorks’ site Film.com is introducing the Film.com Movie of the Week, which includes free streaming access to full-length movies along with information, interviews, and background on the movie and its creators.

GreenCine, a San Francisco company with an extensive library of independent, international and documentary films, will provide the initial catalog of movies. GreenCine offers more than 50,000 titles in over 250 genres for sale or rent with 10,000 available on-demand for streaming or download.

 

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