In its second-largest acquisition, Amazon buys the company for $970 million.
HealthPricer.com has launched a redesigned and re-engineered site that brings all product departments under one structure, making it easier for customers to search, find and purchase health care products.
HealthPricer.com has launched a redesigned and re-engineered web site that brings all product departments under one common structure, making it easier for customers to search, find and purchase health care products.
“Each department has different things, like a pharmaceutical versus a supplement versus contact lenses,” says Michael I. Brown, president and CEO of HealthPricer Interactive. “The first thing we did with this redesign was bring everything into one common structure to provide a sitewide search function. Before you were searching by department, now you can search by entire site.”
When the web site was originally built, each department was structured slightly differently, Brown says. “One of the things we have focused on is the issue around data normalization-to really be able to categorize health care products and deliver the search product back to the consumer with everything being an exact match,” he says.
For example, a search for Lipitor would bring up not only the prescription drug but supplements that would help consumers taking Lipitor, he says.
Under the redesign, product information is incorporated on the price comparison page, rather than the information being on two separate pages, he says. Consumers also can decide how many results they want to look at on a page.
Now that there is a common structure in place, HealthPricer will begin to add more elements specific to the product categories, such as showing pre- and post-rebate prices on contacts lenses, Brown says.
HealthPricer soft-launched the site on Jan. 5.