January 19, 2007, 12:00 AM

Double-digit growth at six of the top 10 online shopping sites in December

Six of the top 10 online shopping sites experienced double-digit growth in site visits in December, led by NexTag Network, where visits rose 46% from December 2005, Nielsen/NetRatings reports.

 

Six of the top 10 online shopping sites experienced double-digit growth in site visits in December, led by NexTag Network, where visits rose 46% to 17.1 million from 11.7 million in December 2005, according to Nielsen/NetRatings Inc.

Wal-Mart Stores Inc. had the second largest increase, with visits rising 28% to 35.6 million from 27.9 million; followed by Target Corp., up 20% to 29.7 million from 24.8 million; eBay Inc., up 16% to 66.2 million from 57.3 million; BestBuy.com, up13% to 22 million from 19.4 million; Yahoo Shopping, up 13% to 16.7 million from 14.8 million; Amazon.com, up 5% to 50.6 million 48 million; Shopzilla.com Network, up 2% to 22.8 million from 22.4 million; and Overstock.com, up 2% to 19.3 million from 18.9 million.

Shopping.com Network experienced a 1% drop in visits, to 22.8 million from 23.1 million.

Ranked by number of visits, eBay led, followed by Amazon, Wal-Mart Stores, Target, Shopzilla.com, Shopping.com, BestBuy.com, Overstock.com, NexTag, and Yahoo Shopping.

Also in December, Limited Brands Inc. had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading brands and their ad impressions (in millions) were:

Limited Brands Inc., 926.2
Nikon Corp., 680.6
The Coca-Cola Co., 505.5
L.L. Bean Inc., 501.0
The Procter & Gamble Co., 469.8
Hydroderm Beverly Hills, 285.7
Nestle USA Inc., 196.5
PepsiCo Inc., 180.3
Hasbro Inc., 132.9
SABMiller plc, 122.5

 

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