Participates at Affiliate Summit 2007 West
MINNEAPOLIS, Jan 18, 2007 -- Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that it has changed the name of its affiliate program from oneNetwork to oneNetworkDirect. The change emphasizes the company`s progressive approach of proactively working directly with affiliates. To further support its affiliate efforts, Digital River has enhanced its affiliate network with new programs and technologies. Through the oneNetworkDirect(TM) affiliate network, affiliates now can leverage a new tracking technology as well as work with a dedicated affiliate development team.
Digital River`s affiliate development team works directly with affiliates to tailor a combination of programs and technologies designed to help them expand their online businesses. Working through the development team, affiliates also have the opportunity to establish deeper relationships with software publishers in an effort to advance to premier affiliate levels and benefit from higher commission rates.
"Software product offerings spell tremendous opportunity for affiliates," said Todd Crawford, Digital River`s vice president of affiliate sales and business development. "Because software is a high-demand, high-margin product, it can not only drive large volumes of traffic to affiliate sites, but also lead to elevated commission rates. Digital River is in a unique position to help its oneNetworkDirect affiliates capitalize on this opportunity by helping them form strong partnerships with our world-class client base of software publishers, including some of the most recognized software companies in the world."
Other enhancements to Digital River`s affiliate network include its new sophisticated trialTracker(TM) conversion monitoring technology. Through trialTracker, Digital River implements a dynamic-build technology to embed an affiliate`s ID into trial versions of software. Then a cookie-less tracking method captures conversions, accurately ensuring that affiliates are credited their commissions.
Digital River will unveil oneNetworkDirect and trialTracker at the Affiliate Summit 2007 West, where oneNetworkDirect is a silver-level sponsor. At the summit, which is being held Jan. 21-23, 2007, at Bally`s Las Vegas in Las Vegas, Nev., Mr. Crawford will moderate a panel discussion on effective strategies for successful lead generation. Representatives from oneNetworkDirect also will exhibit at booth #116 during the summit.
Along with Wynn Las Vegas, oneNetworkDirect is co-hosting a private event called "The Pure Imagination Party." The affiliate event, which is being held at Wynn Las Vegas` Tryst club on Monday evening during the summit, is being co-sponsored by TaxBrain.com, Snapfish by HP and Direct Response Technologies, a business unit of Digital River. Conference attendees are invited to pick up invitations at the oneNetworkDirect exhibit booth.
The Affiliate Summit Conferences are designed to create a unique educational environment and networking opportunity that facilitates the exchange of information about affiliate marketing. The Affiliate Summit Conferences are run by the Affiliate Summit Corporation, which serves the affiliate marketing professional community.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company`s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark, and oneNetworkDirect and trialTracker are trademarks of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Kristin Mattson, Senior Public Relations Specialist,
Digital River, Inc.
Investor Relations Contact:
Bob Kleiber, Vice President, Investor Relations,
Digital River, Inc.