January 17, 2007, 12:00 AM

Top retail web sites only rate an average of “fair” for December

Web site consistency was far from perfect for the web’s 50 largest retailers in December. The top 50 retail web sites had an average site availability rate of 96.60% and an overall consistency average of only “fair.”

Mark Brohan

Research Director

Web site consistency was far from perfect for the web’s 50 largest retailers in December.

In December, only 10 retailers achieved a consistency rating of excellent, compared to 19 with “good,” 11 with “fair” and 10 with “poor.”

The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes out are combined to create each retailer’s consistency rating, Gomez explains.

In December, the top 50 retail web sites had an average site availability rate of 96.60% and an overall consistency average of only “fair.”

  Top 50 Web Site Consistency Benchmark
December 1, 2006 - December 31, 2006
 
 
Retailer

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