January 17, 2007, 12:00 AM

ShopPBS.com pledges new e-commerce support to GSI

PBS and GSI Commerce Inc. have extended their multiyear e-commerce partnership agreement for ShopPBS.com. The initiatives include co-branding boutique shops with affiliate stations and expanding customer outreach and demand generation efforts.

Public Broadcasting Services and GSI Commerce Inc. have extended their multi-year e-commerce partnership agreement for ShopPBS.com, the not-for-profit organization’s online retailing web site. PBS adopted GSI’s e-commerce platform in 2003 and since then has embarked on a range of online retailing initiatives.

The initiatives include co-branding boutique shops with affiliate stations, expanding customer outreach and demand generation efforts, launching a repeat purchase program, and adding online marketing and gift cards. PBS and GSI are redesigning PBS’ product page, which has added alternative payment options and guest checkout. They also have implemented web store analytics and measurement reporting.

“We’re working on a redesign of the site that will allow for increased flexibility as well as new search and navigation features that will make it easier for our customers to find what they are looking for,” says Andrea Downing, vice president of home entertainment and partnerships at PBS, No. 352 the Internet Retailer Top 500 Guide to Retail Web Sites.

The PBS media family includes 354 public non-commercial television stations and reaches almost 90 million viewers each week through on-air and online content.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement