Public Broadcasting Services and GSI Commerce Inc. have extended their multi-year e-commerce partnership agreement for ShopPBS.com, the not-for-profit organization’s online retailing web site. PBS adopted GSI’s e-commerce platform in 2003 and since then has embarked on a range of online retailing initiatives.
The initiatives include co-branding boutique shops with affiliate stations, expanding customer outreach and demand generation efforts, launching a repeat purchase program, and adding online marketing and gift cards. PBS and GSI are redesigning PBS’ product page, which has added alternative payment options and guest checkout. They also have implemented web store analytics and measurement reporting.
“We’re working on a redesign of the site that will allow for increased flexibility as well as new search and navigation features that will make it easier for our customers to find what they are looking for,” says Andrea Downing, vice president of home entertainment and partnerships at PBS, No. 352 the Internet Retailer Top 500 Guide to Retail Web Sites.
The PBS media family includes 354 public non-commercial television stations and reaches almost 90 million viewers each week through on-air and online content.