January 12, 2007, 12:00 AM

Apple in November holds lead in visits to computer hardware sites

Apple Computer in November continued to lead in visits to computer hardware e-commerce sites, with 39.7 million visits, up 29%, says Nielsen/NetRatings. Dell ranked second with 18 million.

Kurt Peters

Executive Editor


Apple Computer Inc. in November 2006 continued to lead in the number of visits to computer hardware e-commerce sites, with 39.7 million visits, up 29% from 30.8 million in November 2005, according to Nielsen/NetRatings Inc.

Dell Inc. ranked second with 18 million visits, up 3% from 17.5 million in November 2005; followed by Hewlett Packard Co., 15.2 million, up 22% from 12.5 million; Sun Microsystems Inc., 3.8 million, up 46% from 2.6 million; Nintendo Co. Ltd., 3.5 million, up 218% from 1.1 million; IBM Corp., 2.1 million, down 36% from 3.3 million; Gateway Inc., 2 million, down 13% from 2.3 million; Sony Computer Entertainment, 1.7 million, down 15% from 2 million; Bose Corp., 1.7 million, down 6% from 1.8 million; and Xbox.com, 1.7 million, down 19% from 2.1 million.

Ranked by time per visit, Apple led with 1 hour, 8 minutes, 30 seconds; followed by Dell, 17 minutes, 4 seconds; IBM, 15 minutes, 18 seconds; Xbox, 14 minutes, 15 seconds; Alienware, 13 minutes, 50 seconds; Hewlett Packard, 11 minutes, 43 seconds; Lexmark, 10 minutes, 44 seconds; Creative Technology Ltd., 10 minutes, 42 seconds; Intel, 9 minutes, 23 seconds; and TiVo, 8 minutes, 39 seconds.

Also in November, the books-movies-music category led all retail goods and services segments in the number of online advertising impressions, according to Nielsen’s AdRelevance Report.

The top categories and their number of online ad impressions in millions:

Books, Movies & Music, 10,969.8
Misc. Services, 10,161.9
Electronics, 4,243.4
Personal Care, 2,880.9
Auctions, 1,825.3
Home Improvement, 1,310.3
Apparel & Jewelry 825.0
Automotive Supply & Service, 564.4
Flowers & Gifts, 356.0
Grocery, 343.2



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