Addition of Peter Norwood and Kevin Embree to Bolster Company’s Industry-leading Solutions for Click Fraud Detection and Mitigation
SAN ANTONIO, Texas – January 5, 2007 – Click Forensics, LLC creator of the search advertising industry’s largest independent click fraud reporting service – the Click Fraud Network (www.JoinTheNetwork.com), today announced that it has added two new members to its senior management team. The company appointed Peter Norwood, former senior vice president of Symantec subsidiary, WholeSecurity, to the position of chief operating officer. Click Forensics also named Kevin Embree, former head of Anti-Phishing Industry Initiatives for eBay, senior vice president of product strategy. The newest members of the management team will direct and oversee operations and product strategy as Click Forensics continues to support the growing demand for its click fraud monitoring solutions.
A seasoned industry executive, Mr. Norwood most recently served as senior vice president of products and services at WholeSecurity. The company was focused on detecting crimeware and online fraud and was acquired by Symantec in 2005. There he managed and oversaw all aspects of product research and development, including support, services and operations. Before joining WholeSecurity, Mr. Norwood was a venture partner at TL Ventures in Austin, Texas, where he performed due diligence, led funding activities and sat on the board of directors for several early-stage software companies. He previously served as chief executive officer of Reliant Data Systems and as vice president of development for Tivoli Systems. Mr. Norwood also managed software development for fault tolerant UNIX computers at Tandem and started his career at Bell Laboratories.
Mr. Embree, a current member of the Click Forensics board of advisors, has focused on online identity and the real-time detection of suspicious and fraudulent behavior for large-scale, global trading platforms for the past seven years. Most recently he led eBay’s anti-phishing industry initiatives, working closely with PayPal, Skype and industry leaders, such as Yahoo!, Google, AOL, Microsoft, Dell, MarkMonitor, Earthlink, Symantec, McAfee, IronPort and Verisign, to identify and implement global anti-phishing solutions. Before joining eBay, Mr. Embree held senior management positions with Kurion and InfoGlide Software Corporation, and worked with Electronic Data Systems (EDS) in key software development and product management positions.
“Both Peter and Kevin have extensive experience developing some of the industry’s top solutions for combating online security and fraud threats,” said Tom Cuthbert, president and CEO of Click Forensics. “Their experience will prove invaluable to us as we continue to enhance and develop our next-generation click quality solutions.”
About the Click Fraud Network
More than 3,000 advertisers and agencies are currently members of the Click Fraud Network, which is the first and largest independent third-party service dedicated to helping advertisers, agencies and search providers monitor online advertising campaigns for click fraud. The Network is comprised of a representative cross-section of online advertisers, interactive advertising agencies and Fortune 500 companies, including some of the world’s largest retailers, travel sites, financial services firms and pharmaceutical companies. Advertisers and agencies who wish to monitor online pay per click advertising campaigns of up to 100,000 clicks per month free of charge, can sign up for the Click Fraud Network at www.JoinTheNetwork.com.
About Click Forensics, LLC
Click Forensics, LLC is the leading provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay per click fraud. Click Forensics also provides enterprise-class solutions to help advertisers with campaigns of 100,000 clicks or more per month track click fraud. More information on Click Forensics and its offerings is available at www.ClickForensics.com.
Click Forensics and Click Fraud Network are trademarks of Click Forensics, LLC All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.