MTV is forming a new business unit to expand its growing base in mobile commerce and content.
The new unit, MTVN Mobile Media, will be responsible for managing MTV’s mobile partnerships and content distribution and developing a wider portfolio of mobile content and applications, including personalization, entertainment, information and messaging products. MTVN Mobile Media is led by Greg Clayman, who has been promoted to senior vice president.
“Connecting with our consumers on every platform they love is at the heart of our digital strategy,” says Judy McGrath, chairman and CEO, MTV Networks. “MTVN Mobile Media will help our brands take it even further in distribution and product development, and it will expand our global wireless footprint even more, so the communities around our brands can access our content anywhere.”
Working with MTV’s various other units, MTVN Mobile Media will deliver a diverse array of video programming, ringtones, graphics and other content from MTV’s CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, The N, Spike and VH1 brands, the company says.
MTV, No. 184 in the Internet Retailer Top 500 Guide to Retail Web Sites, publishes more than 600 clips and 30 hours of video per month in the United States across all major carriers and leading mobile virtual network operators. MTV also has partnerships with 68 carriers and connections with more than one billion subscribers, making MTVN the largest wireless content provider of any entertainment company, the company says.
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