(New York, NY, January 2, 2007) - JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that one in five online consumers search for exercise and fitness content online. Detailed in a new JupiterResearch report, "Online Exercise and Fitness: Assessing Marketing and Paid Content Opportunities," these exercise enthusiasts represent a significant marketing and advertising opportunity.
"Online exercise enthusiasts are a responsive and accessible - and often overlooked - audience for advertisers of many health and wellness products," said Monique Levy, JupiterResearch Senior Analyst and lead author of the report.
Fifty nine percent of online exercise enthusiasts use the web monthly for health and wellness reasons compared to 46 percent of average online users. These online exercise enthusiasts are also significantly more likely to buy various fitness-related products and services such as exercise magazines, online programs, supplements, alternative therapies, and weight loss products.
"Although exercise enthusiasts have yet to spend a lot of money on online fitness programs or tools, they are a key target market for advertisers," said David Schatsky, President of JupiterKagan. "There are many tactics that marketers should utilize to target this audience including developing portable fitness content for downloading to MP3 players."
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch`s methodology, visit www.jupiterresearch.com/bin/item.pl/methodology or email press@jupiterkagan.com to request a detailed methodology statement. For additional information on this report, JupiterResearch`s Health research service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupiterkagan.com.
About JupiterResearch
JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.
About JupiterKagan, Inc.
JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company`s deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com.
Contacts:
Vic Beck or Courtney O`Regan
781-239-1030
press@jupiterkagan.com
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