December 29, 2006, 12:00 AM

In Brief

(Page 2 of 2)

More than 90% of online shoppers abandon a web store after three or fewer unsuccessful experiences to complete a purchase, a survey of 1,173 online holiday shoppers by research firm Gomez Inc. says. Even worse for ill-performing Internet retailers, 75% of shoppers complained that web sites generally load too slowly, and more than half of those shoppers said they would switch to a competitor’s site when that happens.


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