December 26, 2006, 12:00 AM

Sony and Circuit City beef up web content with electronics courses

Sony Electronics and Circuit City Stores have launched free online education resources to help consumers learn about consumer electronics products and technologies. The courses were developed by Powered Inc.

Mark Brohan

Research Director

Sony Electronics and Circuit City Stores Inc. have launched free online education resources to help consumers learn about consumer electronics products and technologies. The courses were developed by Powered Inc. and feature topics such as digital photography, videography and basic web site design.

“By helping consumers understand the technology behind their favorite electronic devices, they are able to make more educated purchase decisions and find the right products that can add value to their lives,” says Barbara Miller, director of corporate marketing web services at Sony Electronics. SonyStyle.com is No. 9 in the Internet Retailer Top 500 Guide to Retail Web Sites.

“A large percentage of consumer electronics shoppers research products online before they buy through retailers,” says David L. Mathews, Circuit City’s senior vice president and president of Circuit City Direct. “We are continually looking for new ways to add value for consumers, and the online education programs are a wonderful way to provide consumers with valuable, relevant information.” Circuit City is No. 17 in the Internet Retailer Top 500 Guide to Retail Web Sites.

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