December 22, 2006, 12:00 AM

ServiceMagic fastest-growing among home-and-garden sites, study says

ServiceMagic showed the sharpest year-over-year growth in November, at 125%, among the top 10 home-and-garden retail sites, Nielsen/NetRatings reports. Home Shopping Network had the second-fastest growth at 25%.

 

ServiceMagic showed the sharpest year-over-year growth in November, rising 125% to 2.7 million, among the top 10 home-and-garden retail sites, Nielsen/NetRatings reports. Home Shopping Network had the second-fastest growth at 25%.

EBay Home led in the number of visits, with 13.4 million, up 4% from 12.9 million, followed by The Home Depot, 11.7 million, up 15% from 10.2 million; Lowe’s, 7.8 million, up 22% from 6.4 million; Home Shopping Network, 5 million, up 25% from 4 million; HGTV-Home & Garden Television, 4.5 million, down 2% from 4.6 million; eBay Crafts, 4.5 million, down 6% from 4.8 million; DIY Network, 2.8 million, up 12% from 2.5 million; Linens ‘n Things, 2.8 million, up 12% from 2.5 million; ServiceMagic, 2.7 million, up 125% from 1.2 million; and JoAnn.com, 2.3 million, unchanged from November 2005.

In the top 10 home and garden sites ranked by time per visit, Lenox Saw led with 25 minutes, 12 seconds; followed by Ltd.Commodities.com, 23 minutes, 20 seconds; Collections Etc., 22 minutes, 13 seconds; Brylane Home, 21 minutes, 43 seconds; Lakeside.com, 15 minutes, 45 seconds; Home Shopping Network, 15 minutes, 42 seconds; Replacements.com, 14 minutes, 13 seconds; The Company Store, 12 minutes, 39 seconds; Frontgate.com, 12 minutes, 18 seconds; and LionBrand.com, 11 minutes, 36 seconds.

Also in November, Sears Holdings Corp./Sears had the most online ad impressions in the home-and-garden segment of the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading brands and their ad impressions (in millions) were:

Sears Holdings Corp./Sears, 160.1
Maytag Corp. Hoover, 95.6
The Clorox Co. Clorox, 70.3
Georgia-Pacific Corp. DensArmor, 38.9
Royal Philips Electronics Norelco, 27.8
Whirlpool Corporation KitchenAid 25.2
Alberto Culver North America Static Guard, 23.6
Dux The Dux Bed, 23.1
Altria Group Inc. Tassimo, 19.4
Sanford Uni-Ball, 19.2

 

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