ExpoTV, which operates as ExpoTV.com, a web site that features videos of consumer-generated product reviews, has received $6 million in Series A funding, led by Masthead Venture Partners and Prism VentureWorks. The round included existing investors.
“ExpoTV has built a social shopping community who speak their minds through authentic, intelligent, purpose-driven video. We look forward to growing and serving that community, as well as inviting advertisers to participate in the thousands of word-of-mouth product conversations that are already happening on ExpoTV.com,” says Daphne Kwon, CEO of Expo Communications.
ExpoTV hosts more than 20,000 user-generated video product reviews and syndicates its “Videopinion” content to major Internet portals, including AOL, Yahoo, Google, YouTube, as well as to selected e-commerce web sites.
The company also distributes the Videopinion catalog, along with original expert how-to-buy content and advertiser product video, to its television network available in over 20 million video-on-demand homes nationwide through partnerships with Comcast, Time Warner, Charter, Verizon FiOS TV, and other cable operators.
As a part of the financing, Brady Bohrmann, general partner at Masthead Venture Partners, and Will Kohler, principal at Prism VentureWorks, will join ExpoTV’s board of directors. “ExpoTV has uniquely enabled social commerce by allowing consumers to share their experiences with a mass audience, but on a very personal level through video,” Bohrmann says. “Our investment will enable ExpoTV`s team to rapidly expand their network of consumer video contributors by providing even greater interactivity and reach.”