December 21, 2006, 12:00 AM

The shopping deadline looming, online shoppers start looking for gift cards

The share of US Internet searches for “gift cards” surged 109% for the week ending Dec. 16 versus the previous week, reports web traffic measurement company Hitwise. General credit gift cards dominated the searches.

Kurt Peters

Executive Editor

 

As Christmas approached, online shoppers’ searches for gift cards spiked, according to web traffic measurement company Hitwise.

The share of US Internet searches for “gift cards” surged 109% for the week ending Dec. 16 versus the previous week. Some of the fast growing gift card related searches in that period were `American Express gift cards,` up 184%, `iTunes gift card,` up 69%, and `Visa gift cards,` up 19%.

“For the second year now, we’ve seen a pattern of increased searches on gift cards as Christmas Day approaches,” says Bill Tancer general manager of global research at Hitwise. “This year branded credit and charge gift cards dominated top searches as gift givers opted for the most flexibility for their gift recipients.”

Hitwise reported the top “gift card” search terms that week were:

• Visa gift card
• American Express gift card
• iTunes gift card
• RiteAid gift card
• Simon mall gift card
• Citizens Bank gift card
• AAA visa gift card
• Mastercard gift cards
• Discover gift card
• Home Depot gift card

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement