December 19, 2006, 12:00 AM

To get consumers to recommend deals, Dealio deals out cash prizes

To get more consumers to recommend the consumer products “deals” that appear on Dealio.com, the comparison shopping site is offering participants the chance to win up to $2,500. The company’s goal is more users of its fee-earning tool bar.

Kurt Peters

Executive Editor

 

To get more consumers to recommend the consumer products “deals” that appear on Dealio.com, the comparison shopping site is offering participants the chance to win four cash prizes of $125 and a grand prize of $2,500. The company’s goal is more users of its fee-earning tool bar.

Dealio.com, which provides comparison shopping services through its web site and web browser toolbar, gets information submitted directly by consumers in addition to content submitted by about 100,000 retailers and through connections with other comparison shopping sites, such as Shopzilla.com. Consumer-generated content, which can include information on deals in brick-and-mortar stores, however, only appears on Dealio.com and does not generate fees for Dealio.

The intent of the sweepstakes is to build the community of Dealio users and increase the number of consumers who download the Dealio toolbar, through which the company earns pay-per-click fees from retailers, a spokesman says. Dealio is a unit of Vendio Services Inc., which provides additional online selling services to merchants.

Dealio has attracted about 1 million registered users who have downloaded its toolbar since its launch a year ago, though the current net total is about 600,000, the spokesman says. The sweepstakes, called the “Savvy Online Shopper,” grants participants five entries in the sweepstakes for registering as members, plus 10 entries for each submitted deal that is approved and posted by Dealio. They can also get one entry for each time they e-mail a deal from Dealio.com to a friend.

The Dealio web browser tool bar alerts shoppers of alternate product offers when they’re shopping on any of about 250 consumer electronics retail sites, including sellers on eBay.com. Ideally, the tool bar issues a pop-up alert just before a shopper makes a final click to purchase a product, though it doesn’t work that way yet on all sites, the spokesman says.

Although the tool bar`s "auto-trigger" alert feature and the inclusion of eBay listings in search results currently cover products only in the consumer electronics space, Dealio is planning to expand coverage over the next few months into other product categories, including toys and apparel, the spokesman says. The tool bar itself can already be used across all product categories, he adds.

Dealio also recently launched its Select and Compare feature of its tool bar, which enables a user to right-click a word on a web site, including non-e-commerce informational sites, to activate a pop-up window that would reveal a list of product offers related to the selected word. The process only works with words related to consumer products covered by the Dealio tool bar.

 

 

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