December 14, 2006, 12:00 AM

More of the same as online holiday buying grows 24% so far, comScore says

Online retail sales from Nov. 1 to Dec. 12 reached $17.56 billion, comScore reports. The growth is the same level as a year ago and the same as the entire year so far.

 

In the closely watched holiday shopping season, no sales are more measurable than online sales. Thus comScore Networks, which tracks traffic and sales, reports a steady stream of numbers-and so far, the story hasn’t changed much, either from earlier this shopping season or from the same time a year ago.

Online retail sales are up 24% from Nov. 1 to Dec. 12, reaching $17.56 billion from $14.13 billion in the year-ago period, comScore reports. The growth is the same level as a year ago and the same as the entire year so far. Year-to-date online retail sales have reached $77.5 billion, up 24% from $62.6 billion a year ago.

The day with the highest sales so far is Dec. 11, with $661 billion, up 19% over the same day a year ago, comScore reports.

“With growth rates for the beginning of this week slightly below expectations, it’s possible that we could see a greater share of spending shift to later in the week-and even into next week-since many online retailers are promising pre-Christmas deliveries for even later purchases this season,” says Gian Fulgoni, chairman of comScore Networks. “Because shipping was so reliable last year, it’s conceivable that more consumers are opting to procrastinate this year."

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement