December 14, 2006, 12:00 AM

AARP launches shopping site for the 50+ crowd

Targeting its base of 37 million members, the AARP has launched its own retail web site featuring more than 500 branded products at price discounts of up to 35%. It offers consumer electronics, watches, home appliances, sports products, luggage and toys.

Kurt Peters

Executive Editor

 

Targeting its base of 37 million members, who are all 50 or older, the AARP has launched its own retail web site featuring more than 500 branded products at price discounts of up to 35%.

The new site, at AARP.org/marketplace, was developed by Power Merchandising Corp. It offers consumer electronics, watches, home appliances, sports and fitness products, luggage and toys, and brands including Sony, Motorola, Callaway Golf, Cannon and Garmin.

Sales are processed through the site’s own shopping cart. The site is offering free standard shipping through Dec. 18 on non-freight deliveries within the 48 contiguous states.

To use the site, shoppers must log on with information from their AARP membership card.

 

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