December 8, 2006, 12:00 AM

Retailers push the limit in shipping cut-off dates, says BizRate survey

39% of 76 online retailers report they will guarantee standard shipping orders placed by Dec. 18 or 19 will be delivered by Christmas Day. That proportion is double the 19% who last year promised delivery by Christmas for orders placed on those dates.

Kurt Peters

Executive Editor

 

Retailers are pushing online shopping almost to the limit when it comes to deadlines for standard shipping, says a poll of e-retailers by BizRate Research, conducted for the trade group Shop.org.

39% of 76 polled online retailers report they will guarantee standard shipping orders placed by Dec. 18 or 19 will be delivered by Christmas Day. That proportion is double the 19% who last year promised delivery by Christmas for orders placed on those dates. 32% of retailers’ standard shipping deadlines are Dec. 15, 16, or 17 and 23% are Dec. 14. Only 6% are really pushing it and promising standard delivery for orders Dec. 20 or later.

BizRate points out that the cut-off dates are even more aggressive than appears because with Christmas on a Monday, there is one less business day for delivery day than there was last year.

 

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