December 7, 2006, 12:00 AM

It’s a happy holiday for online retailers, with sales up 25%

Online sales since Nov. 1 have risen 25% over the same period last year, comScore Networks reports. From Nov. 1 to Dec. 5, online retail sales totaled $13.68 billion, up 25% from $10.98 billion a year earlier, comScore reported today.

Kurt Peters

Executive Editor

 

The 2006 online holiday shopping season is upholding a new tradition: Sales since Nov. 1 have risen 25% over sales during the same period last year, comScore Networks Inc. reports, equal to the growth the industry has experienced for the past several years. From Nov. 1 to Dec. 5, online retail sales totaled $13.68 billion, up 25% from $10.98 billion a year earlier, comScore reported today.

ComScore also reported that this past Monday set a record for online sales, at $647 million, up 26% vs. the corresponding day a year earlier.

ComScore is projecting November-December sales of $24.3 billion, up 24% from last year’s $19.6 billion.

The sales increases are the result of 17% increase in the number of online buyers, coupled with a 7% increase in the average dollars spent per buyer, comScore reports.

ComScore reports average tickets in the following categories:
Computer Hardware, $292;
Consumer Electronics, $153;
Video Game Consoles & Accessories, $141;
Jewelry & Watches, $128;
Event Tickets, $123.

ComScore reports fastest growth categories in dollars:
Video Games, 85%;
Jewelry & Watches, 69%;
Event Tickets, 66%;
Video Game Consoles & Accessories, 51%;
Consumer Electronics, 37%.

Furthermore, comScore also reports that online buying from home is growing faster (30%) than from work (19%).

In November and December, consumers spent $5.44 billion from home, up from $4.18 billion a year earlier, and $5.36 billion from work, vs. $4.51 billion a year earlier.

"As broadband connectivity in the home continues to rise, we`re seeing some online spending shift from work computers to home computers," says Gian Fulgoni, chairman of comScore. "Nonetheless, online buying at work still accounts for as many e-commerce dollars as buying from home. This could indicate that old habits die hard-while also reflecting consumers` valuing of the workplace as the location where they`re able to confidentially buy gifts online for immediate family members."

 

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