December 6, 2006, 12:00 AM

Online retailer eCost.com unwraps a new home page for the holidays

Just in time for the holidays, online electronics retailer eCost.com is redesigning its home page to make it easier for shoppers to find merchandise. The new home page features larger graphics and better navigation.

Just in time for the holidays, online electronics retailer eCost.com is redesigning its home page to make it easier for shoppers to find merchandise.

The new home page features larger graphics, better navigation and an improved one-click, drop-down navigation tool.

The redesign also includes text and graphics and a “Bargain Countdown,” which features 10 daily specials. “Consumer electronics will account for a quarter of all holiday gifts, reaching $21 billion this season,” says Adam Shaffer, president of eCost.com. “We believe our web site enhancements will allow customers to purchase all of the ‘must-have’ electronic and computer gifts quickly, easily and at a bargain price.”

ECost.com, No. 58 in the Internet Retailer Top 500 Guide to Retail Web Sites, is counting on a strong fourth quarter to improve its financial performance. In the third quarter, eCost.com posted a net loss of $3.9 million on revenue of $16.7 million.

“As part of our ongoing effort to increase eCost.com’s customer shopping experience, our new home page design will help customers find the best bargains even faster,” says Mark Layton, chairman and CEO of PFSweb, which bought eCost.com this year. “This is just one more step in the optimization of eCost.com since integrating with PFSweb earlier this year. Over the next few months our customers will begin to notice further enhancements to other sections of the eCost.com store as we continue to simplify and improve customer experiences while also providing the best deals in technology products.”

Layton tells Internet Retailer that the company identified needed changes by using focus groups of customers and suppliers. It then charged its internal web developers, who have broad experience creating sites for other retailers, with identifying problems at eCost.com.

Phase II of the re-building of eCost will include setting up a My Account section and improving the shopping cart.

Layton says PFSWeb plans to bring its extensive experience in designing and running sites for retailers to its operation of eCost.

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