CyberMonday.com, an online shopping mall set up by the National Retail Federation’s Shop.org, will stay live through the holiday season, the trade group announced today. The site is an affiliate marketing site for member and non-member retailers, with proceeds going to a scholarship fund for students planning to pursue a career in e-commerce. The association receives a commission for each sale that takes place through the site.
The site received 300,000 visitors who transacted $2 million worth of sales on the site’s namesake-the Monday after Thanksgiving, dubbed “Cyber Monday” last year by Shop.org.
“The amount of interest in CyberMonday.com was unlike anything we have ever experienced in affiliate marketing for a brand new web site,” says Kimathi Marangu, executive vice president of business development, Mall Networks, which powers the site.
The site has raised $75,000 for Ray M. Greenly Scholarship Fund, named in memory of a former Shop.org vice president.