December 4, 2006, 12:00 AM

ValueClick acquires London-based Shopping.net for $13.3 million in cash

ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash, net of cash acquired, ValueClick announced today. It is ValueClick’s second acquisition of a European site.

 

ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash, net of cash acquired, ValueClick announced today. Shopping.net owns and operates 27 web sites that provide comparison shopping, search and vertical market content to European online consumers.

Shopping.net will be integrated into ValueClick Europe to complement its existing online marketing services. Shopping.net web sites-including Shopping.net, classifieds.co.uk and mortgages.net-enable online transactions and attract more than 2 million unique visitors per month. It generates revenue primarily through online advertising priced on a cost-per-click basis.

Shopping.net is ValueClick’s second acquisition of a European online shopping destination site. It acquired comparison shopping site PriceRunner.com in 2004.

“Shopping.net is a great fit for ValueClick Europe,” says Carl White, CEO of ValueClick Europe. “This acquisition expands our online shopping destination site presence in the marketplace, and is another significant step in our European expansion.”

For 2006, Shopping.net is expected to generate approximately $4 million in revenue.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bryan Gudmundson / E-Commerce

Which incentives are best at saving the sale?

It’s not necessarily the most valuable incentive that converts the best, a case study shows. ...

FPO

Heather Smith / E-Commerce

Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and ...

Advertisement