November 29, 2006, 12:00 AM

Monday’s online sales hit a record for a single day

Monday marked the first time that online retail spending surpassed $600 million in a single day, and more record-breaking days are expected this holiday shopping season, comScore reports.

The Monday after Thanksgiving marked the first time that online retail sales surpassed $600 million in a single day and more record-breaking days are expected this holiday shopping season, comScore Networks Inc. said today. On Monday, eBay led in unique traffic, followed by Amazon and Walmart.com, Nielsen/NetRatings said.

“While it was certainly a historic achievement, the online holiday shopping season is just beginning to kick into high gear,” says comScore chairman and CEO Gian Fulgoni. “Having analyzed and reported on online sales for more than five years, we fully expect several days in the coming weeks to eclipse the spending that occurred on Cyber Monday.”

Monday’s online retail sales rose 26% from the same day last year, to $608 million from $484 million, comScore says. By comparison, online sales the day after Thanksgiving were up 42% from a year earlier. For Nov. 1-27, online retail sales rose 24% year-over-year to $9.48 billion from $7.64 billion.

For the full November-December holiday shopping season, comScore projects that online retail sales will rise 24% year-over-year to $24.3 billion from $19.6 billion.

Monday also marked the highest online retail traffic volume so far this year in the Nielsen/NetRatings Holiday eShopping Index with a unique audience total of 29.5 million, including 16.1 million visitors from home and 13.4 million from work, Nielsen/NetRatings reports. Its Holiday eShopping Index is comprised of more than 120 online retailers across 12 product categories.

Total traffic on Monday to the index rose 6% to 29.5 million from 27.7 million a year ago, Nielsen says. Traffic from home rose 5.5% to 13.4 million from 12.7 million, as traffic from work rose 7.3% to 16.1 million from 15 million.

Nielsen also notes that the number of unique visitors to the index from home on the day after Thanksgiving surpassed the number of home-based visitors on Monday, 19.2 million to 16.1 million.

Nielsen says that eBay led in the number of unique visitors on Monday, with 5.59 million; followed by Amazon, 4.18 million; Walmart.com, 2.53 million; Dell, 1.78 million; Target, 1.27 million; Best Buy, 976,000; Shopzilla.com Network, 959,000; MSN Shopping, 876,000; Circuit City, 853,000; and Overstock.com, 800,000.

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