Circuit City Stores Inc. former chief marketing officer Fiona P. Dias has been elected to the board of directors of Lifetime Brands Inc., a designer, developer and marketer of nationally branded consumer products for the home. Dias is also the former head of e-commerce at Circuit City.
Dias, former executive vice president at Circuit City, now serves as the consumer electronic retail chain’s executive adviser for strategic branding initiatives. She stepped down as CMO at Circuit City in August. As CMO, she oversaw the company’s marketing and had general management responsibility for Circuit City Direct, which includes the company’s e-commerce, catalog, call center and business-to-business activities.
“With her extensive marketing experience, Fiona adds a unique perspective that will be invaluable in helping us achieve our growth goals,” says Jeffrey Siegel, Lifetime’s chairman, president and CEO. “We expect her expertise to help us further leverage the Pfaltzgraff catalog and Internet capabilities across all our brands, and to help us increase the profitability of our outlet stores.”
Prior to joining Circuit City, Dias served as vice president of marketing and business development for the Frito Lay Division of PepsiCo Inc. and vice president of corporate development for Quaker State Corp. Inc.