November 3, 2006, 12:00 AM

Apple leads in September traffic to top 10 computer hardware sites

With traffic up 44%, Apple recorded the most traffic among the top 10 computer manufacturer sites in September, reports Nielsen/NetRatings.

Kurt Peters

Executive Editor

Apple Computer Inc. recorded the most traffic among the top 10 computer hardware manufacturer sites in September, with 37.2 million visits, up 44% from 25.8 million a year earlier, Nielsen/NetRatings reports.

Dell Inc. ranked second, with 15.9 million visits, up 3% from 15.5 million; followed by Hewlett Packard Co., 13.7 million, up 8% from 12.7 million; Sun Microsystems, 3 million, up 50% from 2 million; IBM Corp., 2.5 million, down 26% from 3.4 million; Gateway Inc., 2.1 million, up 17% from 1.8 million; Linksys, 1.8 million, up 50% from 1.2 million; Nintendo, 1.7 million, up 117% from 785,000; Logitech, 1.3 million, up 18% from 1.1 million; and palmOne Inc., 1.3 million, down 19% from 1.6 million.

In the top 10 computer hardware manufacturers sites ranked by time per visit, Apple led with 1 hour, 3 minutes, 37 seconds; followed by Dell, 17 minutes, 6 seconds; IBM, 13 minutes, 40 seconds; Hewlett Packard, 12 minutes, 9 seconds; XBOX, 10 minutes, 51 seconds; Cisco Systems, 10 minutes, 40 seconds; Gateway, 10 minutes, 6 seconds; palmOne, 9 minutes, 37 seconds; Creative Technology Ltd., 8 minutes, 58 seconds; and Epson, 8 minutes, 24 seconds.

Also in September, the books-movies-music category led all retail goods and services segments in the number of online advertising impressions, according to Nielsen’s AdRelevance report.

The top 10 categories and their number of online ad impressions (in millions) are:

Books, Movies & Music, 11,343.2
Miscellaneous services, 9,746.2
Electronics, 3,385.8
Personal care, 3,043.4
Auctions, 2,206.6
Home improvement, 1,569.7
Apparel & Jewelry, 757.5
Events & Tickets, 378.1
Flowers & Gifts, 330.1
Pet supply, 294.5

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