October 23, 2006, 12:00 AM

MyShape.com chooses a CFO

MyShape.com, a start-up online women’s apparel retailer, has named Joe Deckop as CFO. He will oversee myShape.com’s overall business performance, including finance, e-commerce, logistics, operations, business processes and merchandising planning.

Paul Demery

Managing Editor, B2B E-commerce

MyShape.com, a start-up online women’s apparel retailer, has named Joe Deckop as chief financial officer.

Deckop will oversee myShape’s overall business performance, directing financial and retail operations, including finance, e-commerce, logistics, operations, business processes and merchandising planning worldwide. Launched in October, myShape.com offers professional women ready-to-wear outfits and accessories styled from a selection of distinctive designers so that each member has a personal shop with fashion that matches her individual measurements, body shape and preferences.

Prior to joining myShape.com, Deckop served as executive vice president and chief operating officer at The Wet Seal Inc. He also has served as CFO of Victoria’s Secret Stores and as senior vice president, strategic systems planning with Disney Stores. At Disney stores he oversaw planning, allocation, business processes and merchandising systems for about 600 locations.

 

 

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