Racine, WI-based Home Fixtures LLC, the parent of kitchen and bath store eFaucets.com, has reorganized to become eImprovement.com LLC. The company says the change will allow it to better brand itself as it adds niche product sites later this year and expands internationally with additional investment of capital. The company says is it targeting $50 million in sales for next year.
“We are very pleased with the transition and the new brand we have created,” says Nick Fox, president. “This will help propel our family of e-commerce sites and create a more prominent brand connection across the individual sites.” The company’s eFaucets.com site has experienced triple digit growth since 2003 with 178% so far in 2006, the company reports.
eImprovement plans to launch several sites on its newly developed .NET ecommerce platform in the fourth quarter.
Through its new platform, the company has integrated its warehouse inventory system with those of its manufacturers and suppliers to show total available inventory for each product on the product page. “No longer will a customer need to take the added step of calling in to double-check availability on in-stock products.” says Michael Fox, COO.
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