October 13, 2006, 12:00 AM

Carmax.com introduces personalization features

CarMax is launching a personalized shopping tool to make searching for vehicles easier on Carmax.com. The new MyCarMax will enable customers to pre-select any combination of vehicle search criteria and store the data for later use.

Kurt Peters

Executive Editor

 

CarMax Inc., one the nation`s largest retailers of used cars, is launching a personalized shopping tool to make searching for vehicles easier on Carmax.com.

Most customers visit Carmax.com multiple times to search a national inventory of more than 20,000 vehicles before selecting a car to purchase, the company says. The new MyCarMax personalized shopping feature on Carmax.com will enable customers to pre-select any combination of vehicle search criteria. Customers can then use their saved criteria to instantly search the vehicle inventory whenever they visit Carmax.com.

In addition, the MyCarMax personalization tool will provide contact and location information for the closest CarMax store. Carmax.com provides actual pricing, multiple photos, and a list of features for each vehicle in the company`s nationwide inventory.

 

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