Retailers will be able to automatically publish their customer ratings and reviews to the SHOP.COM marketplace in order to help consumers make better purchase decisions
New York, NY – October 10, 2006 – Shop.org Annual Summit – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that SHOP.COM has joined the SyndicateVoice™ network. SyndicateVoice is a new service that feeds customer ratings and reviews to major consumer portals and shopping comparison sites, and SHOP.COM joins MSN, Pricerunner.com, and Smarter.com as the first major consumer shopping site in the SyndicateVoice network.
SHOP.COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP.COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with one personal password-protected account and OneCart ™.
“Shoppers are unquestionably interested in the opinions of other shoppers to help make the best purchase decision,” said Bruce Sellers, President of SHOP.COM. “Instant access to consumer-generated ratings and reviews is a powerful enhancement for both merchants and shoppers, and a critical resource that we are eager to integrate into SHOP.COM.”
The SyndicateVoice service aggregates and feeds customer ratings and reviews to major consumer portals and shopping comparison sites. SyndicateVoice allows retailers to extend the value of customer ratings and reviews by placing them onto sites where most people start their shopping experience.
SyndicateVoice also allows participating portals and shopping comparison sites to extend the reach of their brand by syndicating their original review content to retailers on the Bazaarvoice platform. Bazaarvoice clients can choose to receive reviews from portals and shopping comparison sites that match their product set in order to jumpstart review volume.
“We are very pleased to welcome SHOP.COM to the SyndicateVoice Network,” said Bazaarvoice CEO Brett Hurt. “This is another great avenue for retailers to extend the visibility of ratings and reviews to drive sales, while also providing SHOP.COM with content that consumers want and need.”
Bazaarvoice clients own all ratings and review content generated from their customers. Each client chooses whether or not to share their customers’ reviews across the SyndicateVoice Network, or they can pick and choose which portals and shopping comparison site partners can receive their review feeds. SyndicateVoice is seamlessly integrated with Bazaarvoice’s ratings and reviews platform to allow participating retailers to maximize marketing impact and conversion rates.
About Bazaarvoice
Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company’s brand and customer experience. The company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Bass Pro Shops, Macy’s, Overstock.com, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice is a winner of the “Red Herring 100 North America” award by Red Herring magazine. For more information, please visit the company’s website at www.bazaarvoice.com or email info@bazaarvoice.com.
About SHOP.COMTM
SHOP.COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP.COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with OneCart™ and one personal password-protected account. OneCart ™ is SHOP.COM’s unique, proprietary patent-pending solution that fully integrates data feeds from all SHOP.COM merchant partners to allow a single check-out experience. SHOP.COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company’s website at www.SHOP.COM.
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