In its second-largest acquisition, Amazon buys the company for $970 million.
Builder’s Square for home and garden is a vertically-integrated, category-specific comparison shopping engine. Home Décor Products is an investor.
The former marketing director of Home Décor Products is a co-founder of a new vertically-integrated, category-specific comparison shopping engine for the home and garden market. Co-founder and vice president of marketing Christal Condon says Builder’s Square is the first comparison shopping engine of its kind.
“Comparison shopping engines are good for price comparisons, but they don`t help consumers who don`t know what they want,” says Condon. Builder’s Square aims to fill that gap with category-specific features, in addition to price comparisons, including customer product, service and merchant reviews; find-a-contractor service; DIY content and buying guides; online coupons and user alerts that will notify registered site users when a product drops below a specific price point.
Condon says the engine also will chart product price histories to indicate the best time to make a purchase, and offers social networking features such as user group communities and the ability for users to tag and publish to the user community favorite products: for example, all the products used in a kitchen renovation project.
Builder’s Square.com launched recently in beta with 115 merchants representing approximately 1.4 million product SKUs and expects to add 100 merchants within the next few weeks, according to Condon. Home Décor Products is an investor in Builder’s Square, with no active management role.