October 11, 2006, 12:00 AM

YesStyle.com branches out from fashion to beauty

YesStyle.com has opened Beauty Shop, a web store the company intends to be a one-stop online shopping destination for all beauty products. To promote the opening of the new store, all merchandise sold on YesStyle.com Beauty Shop will be marked down 20%.

Mark Brohan

Research Director

Asian fashion e-retailer YesStyle.com has opened Beauty Shop, a web store the company intends to be a one-stop online shopping destination for all beauty products. The new e-commerce site offers a wide selection of makeup, skin care and fragrance products.

YesStyle.com/Beauty features more than 20 international beauty brands, including Chanel, Christian Dior, Clarins, Clinique, Anna Sui, Gucci, Estee Lauder, Biotherm, Lancome and YSL. It carries more than 1,000 beauty products.

To promote the opening of the new store, all merchandise sold on YesStyle.com Beauty Shop will be marked down 20%.

Established in July 2006, YesStyle.com is the sister e-commerce site to YesAsia.com, No. 339 in the Internet Retailer Top 500 Guide to Retail Web Sites. Pure-play web store YesAsia.com sells Asian entertainment products.

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