October 11, 2006, 12:00 AM

J.C. Penney’s new window of opportunity

J.C. Penney is updating its web site with a new internally designed interactive window treatment center.

Mark Brohan

Research Director

J.C. Penney Co. Inc. is updating its e-commerce site with a new interactive window treatment center.

Developed internally, the application enables customers to mix, match and layer window treatments and preview how different styles and colors will look in their home. “When it comes to home decorating, being able to visualize the impact window treatments will have is crucial to making a decision on what to buy,” says John Irvin, president of JCPenney Direct. “We feel the window design center will give us a significant competitive advantage in the window category and give the customer another reason to choose J.C. Penney.”

Customers can use J.C. Penney’s window design center tool to emulate the window type, wall color and floor color of a room in their home. The customer then can dress the window with 142,000 combinations, the company says.

After using an online worksheet to assist with accurate window measurements, the customer can review her selected window treatment items and prices. The window design center then recommends the quantity and size of each item as well as suggested hardware to finish the look. The customer will be able to save up to nine window designs, which can be e-mailed to a spouse or a friend to get their opinion. If the customer visits a J.C. Penney store, a sales associate can bring up the saved designs at a web-enabled point-of-sale register and help finalize the selections and see if the product is available in the store, says Irvin.

J.C. Penney is No. 13 in the Internet Retailer Top 500 Guide to Retail Web Sites.


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