October 10, 2006, 12:00 AM

Peruvian Connection launches four international e-commerce sites

The luxury apparel and home products retailer launches online in the U.S, U.K., Germany and Japan. MarketLive’s e-commerce platform manages localization and internationalization protocols.

Kurt Peters

Executive Editor


Luxury apparel designer and multi-channel retailer Peruvian Connection has simultaneously launched four e-commerce sites in four countries: the U.S., Germany, Japan and the U.K.


The 30-year-old company is targeting new channels and markets with one-of-a-kind items of apparel and items for the home. “Our capability to respond quickly to our customers around the world and offer new features, such as the power to view inventory availability, is critical to maintaining a strong market position,” says Annie Hurlbut, founder and CEO. The four sites launched on MarketLive Inc.’s v5 e-commerce platform.

“Internationalizing e-commerce presents a tremendous opportunity for leadership and revenue growth that simply cannot happen as quickly in the brick-and-mortar world, however this also comes with significant operational challenges that most mid-market retailers find difficult to tackle,” says Ken Burke, MarketLive founder and CEO.

The platform simplifies the creation and maintenance of sites produced in multiple languages by automatically managing localization and internationalization protocols. In addition to handling multiple languages and currencies, MarketLive’s v5 supports all tax, order processing, and shipping rules in key countries. The software also supports all international standards for web and software development.

In addition, customers of Peruvian Connection’s German site will have the ability to debit payment directly from bank accounts through the platform, a key consideration in the German market, where many consumers prefer to pay for purchases with debit cards.



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