Customers that Choose the Bill Me Later Option at Checkout Can Take Advantage of Special Financing Options
NEW YORK, Oct. 10 -- Shop.Org Annual Summit Booth #102 -- I4 Commerce, the leading provider of payment and marketing technology solutions for multichannel retailers, today announced that the innovative product development company and specialty lifestyle retailer Brookstone is now offering customers the option to buy now and pay later with Bill Me Later. Part of I4 Commerce`s PayCapture(SM) suite, Bill Me Later(R) is a fast, convenient and secure way for Brookstone customers to pay for purchases without providing credit card information.
Brookstone is offering customers no payments for up to one year on items purchased using Bill Me Later depending on the price of the order. Brookstone customers can use Bill Me Later on purchases made online or via telephone.
"In a relatively short amount of time, I4 Commerce has become a valuable marketing partner for us," said Marie Harding, director of operations for direct marketing at Brookstone. "Bill Me Later immediately contributed to our bottom line by helping us to attract incremental sales and new customers, especially as we enter the fall when people can buy more expensive products now without dipping into their holiday gift budgets. We have also seen that customers that use Bill Me Later are more likely to purchase luxury items, such as our premium massage chairs, our new iGallop exercise saddle and our line of high-resolution digital photo frames and albums."
With PayCapture, I4 Commerce enables retailers to take back their point- of-sale payment experience and capture lost sales, increase customer loyalty and maximize profits. Through a single implementation, PayCapture gives merchants access to a suite of technology solutions including Bill Me Later, promotional financing, private label and integrated marketing programs.
"By implementing a multi-level financing strategy based on our PayCapture suite, retailers like Brookstone can experience incremental sales growth and higher average order values," said Vince Talbert, vice president of marketing, at I4 Commerce.
About Brookstone
Brookstone, Inc. is an innovative product development and specialty lifestyle retail Company that operates 310 Brookstone Brand stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls, lifestyle centers and airports, the stores feature unique and innovative consumer products. The Company also operates a Direct Marketing business that includes the Brookstone and Hard to Find Tools catalogs and an e-commerce website at http://www.brookstone.com/.
About I4 Commerce
I4 Commerce is a rapidly growing technology company helping to connect leading retailers with high value customers by improving the purchase experience. Its payment and marketing technology solutions help multichannel retailers to attract, satisfy and retain customers at the point-of-sale. More than 1.5 million consumers rely on the safety and convenience of I4 Commerce`s payment solutions when shopping online, via phone and in-store to help save both time and money. The solutions are the first new payment methods since credit cards to be so broadly available within the United States. For more information, visit http://www.i4commerce.com/.
CONTACT:
Jennifer Barlow or Scott Love
Schwartz Communications
+1-781-684-0770
i4@schwartz-pr.com
Heather Fields
I4 Commerce
+1-443-921-1961
heather.fields@i4commerce.com
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