< Accretive Commerce to Enable Next Generation eCommerce Channel for Leading Apparel Company
Charlotte, NC, October 10, 2006 – Accretive Commerce today announced it has signed a long-term agreement with The Warnaco Group, Inc. (NASDAQ: WRNC), a leading multi-brand apparel company. Under the agreement, Accretive Commerce will provide an end to end suite of direct commerce services, including store front design, the e-commerce platform (powered by ATG), customer care, fulfillment, logistics, and additional channel management services for the Calvin Klein Underwear® and Speedo® brands, located at www.cku.com and www.SpeedoUSA.com, respectively.
Warnaco has identified the web as a critical element to its long term growth strategy and has chosen the Accretive Commerce End to End e-Commerce solution based upon Accretive’s unique ability to deliver a fully integrated eCommerce platform together with a robust and flexible suite of operational and channel management services to drive success on the web for specialty retailers. The result is a powerful, single source, integrated solution for two world class brands.
“As we evaluated the marketplace for options to help us take our e-commerce strategy to the next level, we found Accretive Commerce to be the best suited partner to help us achieve our goals,” stated Mark Friedman, Warnaco’s Chief Digital Marketing Officer. “They have a proven track record in apparel and the most robust, single source solution in the marketplace that not only allows client maintenance of online marketing and merchandising but also provides a functional, easy-to-us tool set to do so, and a strong infrastructure to support our growth. In short, Accretive Commerce has the tools that will allow us to better market and merchandise Calvin Klein Underwear’s cutting edge design and Speedo’s performance and innovation.”
“We’re excited about our new alliance with Warnaco,” said Hank Reeves, Accretive Commerce CEO. “The selection of Accretive Commerce provides further evidence that the eCommerce marketplace is more competitive, and branded manufacturers and retailers alike are demanding more of their eCommerce platforms and supporting operational functions. We continue to get market feedback that our capabilities and contracting approach are simply better than the alternatives. We look forward to partnering with Warnaco to bring their e-commerce businesses to the next level of growth and development.”
About The Warnaco Group, Inc.
The Warnaco Group, Inc., headquartered in New York, is a leading apparel company engaged in the business of designing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men`s and women`s sportswear and accessories under such owned and licensed brands as Warner`s®, Olga®, Lejaby®, Body Nancy Ganz™, Speedo®, Anne Cole®, Op®, Ocean Pacific®, Cole of California® and Catalina® as well as Chaps® sportswear and denim, J. Lo by Jennifer Lopez® lingerie, Nautica® swimwear, Michael Kors® swimwear and Calvin Klein® men`s and women`s underwear and sportswear, men`s, women`s, junior women`s and children`s jeans and accessories and women`s and juniors` swimwear.
About Accretive Commerce
Accretive Commerce is a market-leading direct commerce channel provider, accelerating companies’ growth through a fully integrated range of outsourced eCommerce, Customer Care, and Fulfillment & Logistics solutions and services. Accretive Commerce has a proven track record serving some of the world’s best known brands such as American Eagle Outfitters, Godiva, Restoration Hardware and many others. The company combines unparalleled capability, scalability, and flexibility with lean six sigma process excellence to deliver its clients a better brand experience, greater revenues, and lower costs. Accretive Commerce has an unparalleled commitment to customer service and a focus on brand protection that translates into guaranteed results and value creation. For more information, visit www.accretivecommerce.com
Mick Koster, Accretive Commerce