The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Holiday shopping—and deals—to start earlier than ever online this year
More than one-third of online buyers will start holiday shopping by Halloween. More than 60% of merchants will offer holiday promotions—boosted by increased e-mail and search marketing—by early November, according to the annual eHoliday Mood Survey.
Managing Editor, B2B E-commerce
The holidays are starting early this year-online. A survey of consumers and multi-channel merchants by Shop.org and Shopzilla shows that more than one-third of consumers will start holiday buying by Halloween. More than 60% of retailers will start holiday promotions by early November, and most plan to increase e-mail and search marketing over last year as part of that.
Specifically, 60.26% say they will boost e-mails to their house lists for the holidays. 23.38% say they’ll increase prospecting e-mails.
Virtually every retailer surveyed-97.4%-plans to invest in search engine marketing. 73.1% say they’ll invest in comparison shopping engine advertising this holiday. Alternative online marketing platforms also will get a workout in Q4, with 41.6% of retailers saying they will use blogs or RSS feeds and 79.5% saying they’ll use viral marketing campaigns. Offline, 44% of retailers say they`ll invest in newspaper advertising this holiday, 31.6% will use radio advertising, and 26.3% will do television advertising.
The fifth annual survey, this year including 2,914 online buyers and 80 online merchant members of Shop.org, was conducted by RizRate Research, which is a unit of Shopzilla.