October 4, 2006, 12:00 AM

Big retailers delivered a faster high broadband response in September

On average the top 50 retailers enabled web shoppers with a high broadband connection to access an e-commerce site in about 6.09 seconds. Zappos provided the fastest high broadband response time at 3.17 seconds.

Mark Brohan

Research Director

The web’s biggest retailers delivered faster web site response time in September, says Gomez Inc.

On average the top 50 retailers enabled web shoppers with a high broadband connection to access an e-commerce site in about 6.09 seconds. Zappos provided the fastest high broadband response time at 3.17 seconds. Zappos was followed by Dell (3.37 seconds), OfficeMax (3.54 seconds), Scholastic (3.56 seconds), Office Depot (3.93 seconds), Chadwicks (4.23 seconds), Cabela’s (4.24 seconds), Macys.com (4.40 seconds), Walmart.com (4.62 seconds), Avon (4.63 seconds), Victoria’s Secret (4.63 seconds) J.C. Penney (4.66 seconds) and Eddie Bauer (4.75 seconds).

Web shoppers typically use a high broadband Internet connection to shop online from work. In September, shoppers with a low broadband connection could access a top 50 site in an average of 15.50 seconds, while dial-up shoppers could access a top retail site in an average of 59.76 seconds.

 

   Top 50 Performance Index: Site Response Time
 September 1, 2006 - September 30, 2006
 
 
Response Time (seconds)
 
Site Dial Up  Low
Broadband
High
Broadband
Office Max 37.51 9.23 3.54
Office Depot 44.05 9.50 3.93
HP Shopping 44.77 12.19 5.56
Scholastic 44.82 9.20 3.56
Dell 46.80 9.25 3.37
Zappos 47.44 8.79 3.17
Quixtar 48.12 12.79 5.60
Footlocker 48.40 11.51 4.73
Macys Store 49.41 11.52 4.40
Staples 49.67 12.84 4.95
Avon Shopping 50.00 12.11 4.63
Nordstrom 50.18 13.03 5.99
J. C. Penney 50.29 11.55 4.66
Neiman Marcus 50.74 13.72 5.59
HSN 52.40 12.24 5.07
Gateway 53.28 14.80 6.18
Eddie Bauer 53.67 12.43 4.75
CDW 54.85 18.97 8.53
Netflix 54.99 14.39 5.80
L. L. Bean 55.02 14.81 5.79
Peapod 55.16 20.18 9.99
Drugstore 55.88 13.53 5.84
CompUSA 56.17 14.84 7.07
Williams-Sonoma 57.29 13.57 5.46
Barnes and Noble 57.72 13.07 4.96
1-800 Flowers 58.70 15.96 6.50
Benchmark Average 59.76 15.50 6.09
Cabelas 60.11 11.94 4.24
Chadwicks 62.24 12.27 4.23
Circuit City 63.32 14.64 5.64
PC Connection 65.50 21.15 9.68
Victoria Secret 66.54 14.26

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