September 29, 2006, 12:00 AM

Nike re-launches retail site on Adobe Flash platform

In its first major site redesign since its debut in 1999, Nike Inc.’s Nike.com has re-launched on the Adobe Flash platform with sharply different site display, search and navigation features, the apparel and sporting goods retailer says.

Paul Demery

Managing Editor, B2B E-commerce

In its first major site redesign since its debut in 1999, Nike Inc.’s Nike.com has re-launched on the Adobe Flash platform with sharply different site display, search and navigation features, Nike says.

The biggest change experienced by shoppers on the new site is within the site’s navigation, which is based on a faceted system that lets shoppers view all of the site’s more than 30,000 products after filtering them by categories such as color, price, sport category and product technology, Nike says. Nike, No. 187 in the Internet Retailer Top 500 Guide to Retail Web Sites, worked on the re-design with R/GA, a New York-based marketing services agency.

The site’s Adobe Flash technology also provides for faster downloads and checkouts, and a smoother, more intuitive user interface than was available under the previous HTML-based site, Nike says.

The site also uses Endeca Technologies for site search technology.

 

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