September 29, 2006, 12:00 AM

Apple leads in visits to computer hardware sites in August

Apple Computer Inc. recorded the most traffic of the top 10 computer hardware sites in August, with visits increasing 45% to 36.6 million from 25.3 million a year earlier, according to Nielsen/NetRatings.

 

Apple Computer Inc. recorded the most traffic of the top 10 computer hardware sites in August, with visits increasing 45% to 36.6 million from 25.3 million a year earlier, according to Nielsen/NetRatings.

Dell Inc. ranked second with 21.7 million, up 29% from 16.8 million in August 2005; followed by Hewlett-Packard Co., 16.1 million, up 19% from 13.5 million; Sun Microsystems Inc., 3.1 million, up 15% from 2.7 million; IBM Corp., 2.7 million, down 16% from 3.2 million; Gateway Inc., 2.2 million, down 2 % from 2.25 million; Linksys (a division of Cisco Systems Inc.), 1.6 million, up 33% from 1.2 million; Toshiba America Inc., 1.5 million, up 25% from 1.2 million; Seiko Epson Corp., 1.3 million, up 8% to 1.2 million; and Nintendo, 1.3 million, up 54% from 846,000.

In the top 10 computer hardware sites ranked by time per visit, Apple led with 1 hour, 1 minute, 4 seconds; followed by Oracle, 26 minutes, 6 seconds; Dell, 18 minutes, 8 seconds; Palm Inc., 15 minutes, 14 seconds; IBM, 14 minutes, 49 seconds; Xbox (Microsoft Corp.), 14 minutes, 25 seconds; Hewlett-Packard, 13 minutes, 39 seconds; NetGear, 13 minutes, 18 seconds; Gateway, 9 minutes, 54 seconds; and TiVo, 9 minutes, 27 seconds.

Also in August, the books, movies and music category led all retail goods and services segments in the number of online advertising impressions, according to Nielsen/NetRatings AdRelevance report. The top categories and their number of online ad impressions in millions are:

Books, Movies & Music, 17,115.0
Misc. Services, 8,134.9
Electronics, 3,734.1
Auctions, 2,939.8
Personal Care, 2,718.1
Home Improvement, 972.2
Apparel & Jewelry, 882.7
Pet Supply, 474.0
Web Services, 412.1
Events & Tickets, 293.3

 

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