September 28, 2006, 12:00 AM

Digital River launches web-based tools for measuring marketing performance

Digital River Inc. has introduced a toolset that gives marketers instantaneous, in-depth reporting on the ROI and lifetime value generated by their web analytics, e-commerce, e-mail, keyword bid management and affiliate programs,the company says.

Paul Demery

Managing Editor, B2B E-commerce

Digital River

Digital River Inc. has introduced an e-marketing toolset that gives marketers instantaneous, in-depth and accurate reporting on the ROI and lifetime value generated from their web analytics, e-commerce, e-mail, keyword bid management and affiliate programs.

Digital River marketStudio is designed to give marketing executives a single, web-based view for monitoring and reporting on the performance of their marketing spending, says Joel Ronning, CEO.

“Today’s marketing executives are looking for a 360-degree view of their e-commerce sales channels,” Ronning says. “When it comes to determining ROI and making spending adjustments with their marketing dollars, they want to see the results of their online marketing promotions, campaigns and investments from a single, reconciled vantage point and then assess and measure their programs in relation to each other.”

With marketStudio, marketers no longer need to go from one reporting system to another to manually integrate, compile and reconcile data, Digital River says. Instead, with a single click, marketers can see sales and profitability results as well as lifetime value across a variety of marketing vehicles.

Minneapolis-based Digital River builds and manages online businesses for more than 40,000 online retailers, software publishers, manufacturers, and distributors.

 

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