September 27, 2006, 12:00 AM

American Greetings greets a new and improved BlueMountain.com

American Greetings is redesigning BlueMountain.com, a popular online greeting card site. The new design emphasizes BlueMountain.com’s core e-greetings categories and includes enhanced features for creating personalized cards.

Mark Brohan

Research Director

American Greetings is redesigning BlueMountain.com, a popular online greeting card site the company acquired in 2001.

The new design features a streamlined layout, emphasizes BlueMountain.com’s core e-greetings categories and includes enhanced features for creating personalized cards. The site also now features an "Awareness and Activism" area, spotlighting events and topics of interest to subscribers.

"Even though the BlueMountain.com site remains very popular, we wanted to bring back the clever artistry and humor of the original site," says Sally Babcock, senior vice president at AG Interactive. "We wanted to infuse energy, optimism, wit and sophistication back into the site; as a result, we have created and updated many cards and eliminated others, presenting over 2,000 e-cards that speak to friends and family in a fresh way. With the addition of our activism section, we are also reaching out to our subscribers to support initiatives important to them."

American Greetings, No. 132 in the Internet Retailer Top 500 Guide to Retail Web Sites, says BlueMountain.com attracts as many as 20 million monthly visitors during busy holiday periods. The company has one of the largest online subscription services with over 2.6 million paying subscribers.

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