U.K. e-retailer Headingley Retail boosts sales 18% on new platform

After migrating to a new e-commerce platform, the U.K.-based Leeds Rugby sports organization has increased online sales 18%, it says. E-commerce now accounts for about 24% of overall sales, up from 7%-10%.

Headingley Retail, which operates the official Leeds Rugby retail shop at LeedsRugby.com, migrated to retail e-commerce software from Cork, Ireland-based NitroSell. The NitroSell WebStore is designed to operate with Microsoft Corp.’s Retail Management System, which Headingley Retail acquired from Syncronicity Ltd., a U.K.-based reseller of Microsoft products.

The NitroSell software also integrates with Microsoft’s Dynamics enterprise resource planning software, providing Headley the ability to integrate its inventory records across its store and online channels.

"The real-time NitroSell WebStore makes a huge difference in customer satisfaction," says Linda Dean, head of retail at Headingley Retail. "Not only are online shoppers assured that what they see online is truly available, staff don`t have to spend hours calling customers with the disappointing news that the jersey they just ordered is out of stock. We haven`t come across anything we haven`t been able to do with our NitroSell store. It`s met every expectation.”